On August 13th and 14th, Fazendin Realtors attended the Luxury Portfolio International® Affluence Forum in New York City. This was a meeting of various brokerages’ marketing professionals from across the country to connect and discuss how to best meet the needs of our clients while gaining access to the latest trends and information about today’s affluent consumers.
Luxury Portfolio International® is the luxury face of Leading Real Estate Companies of the World® the largest global network of premier locally branded companies dominated by many of the world’s most powerful independent luxury brokerages. This network is composed of 565 brokerages around the world, which combined makeup $55 billion more in home sales than the closest competitor. Listing a home with Fazendin Realtors, or any Luxury Portfolio International® affiliated brokerage means your home will truly be advertised globally – translated into 9 languages and 60 currencies.
At the forum, we looked at the various markets around the world and checked in to see how these markets are performing. At the end of Q2 in the United States, 19 of the 91 major markets had double-digit price growth in the top 5%. A few of the largest price growths were reported in Santa Clara, CA – Queens, NYC – Sarasota, FL – and Boulder, CO. Globally, the real estate markets in Hong Kong, Singapore, and Madrid are also seeing price growths. On the opposite side of the spectrum, Manhattan, NY and London are two markets reporting sales price declines.
Marketing capabilities remains a strong component of how to successfully meet the needs of real estate clients. With mostly marketing professionals in attendance at the forum, Michelle Walsh, Senior Manager of Marketing Services for Luxury Portfolio International® gave an in-depth report of her findings after recently completing a marketing campaign garnered to spread overall brand awareness. Over a 12 week period, her carefully engineered campaign attracted 72,656 new users to the Luxury Portfolio website – placing each of our client’s listings in front of an additional 72,656 potential home buyers on top of the 3 million high-net-worth visitors already searching their gallery of fine properties and brokerages.
Other speakers at the forum included Luxury Portfolio International® President, Stephanie Anton – You Gov Vice President, Chandler Mount – Principal Partner of Peter Pennoyer Architects, Peter Pennoyer – and the Founder and CEO of Homepolish, Noa Santos.
Fazendin Realtors is excited to have learned more about the affluent community and to have connected with brokerages all over the United States. It is by sharing information, ideas, and marketing strategies with each other that we are able to provide our clients the superior services they deserve.