A popular term is popping up in the real estate marketing world that may take agents by surprise. Nontent or lack of proper content, is the marketing technique spreading throughout the real estate world.
So what is nontent?
Nontent just means, we (the industry in general) are not putting the proper content out when we market ourselves and/or our listings. The goal here is to alleviate nonsense words and promote good content within our published verbiage. Get rid of those key phrases we are known for! Words like “Luxury” and “Breathtaking” or phrases like “All of your Dreams” and “This home boasts.”
Instead give your readers content with feelings. Make them feel like they are in control and making the decision, through your marketing verbiage. Basically, you’re pulling at their heart strings, without the fancy, “fabulous” terms.
Here are a few examples:
- A billboard above an apartment building that reads, “You could already be home!”
- A beachfront listing ad that reads, “Like living on a boat, without all the rocking.”
- A piece of hunting land with a newspaper ad that says, “Need Deer? Got Land!”
The moral of this short story is to make your reader feel the listing, not just read “amazing” tag lines. Real estate is an emotional experience, make them feel it!
Good luck and happy selling!