We know the process of selling your home can be a busy and stressful one full of home repairs, working with realtors, cleaning before showings, searching your next home and packing for a move. At this point in the process, it’s likely that your trying to decide if hosting an open house will actually help your home sell more quickly.
Some realtors believe open houses are dated and no longer necessary, thanks to the internet’s ability to showcase the inside of a home to potential buyers anywhere in the world. According to the 2015 National Association of Realtors’ Profile of Home Buyers and Sellers, searching online is the first step in the home-buying process for more 42% of buyers, while more than 90% say they used the internet to find homes while house hunting. Scrolling through photos of a home’s rooms and property may mean they don’t feel the need to attend the open house to see the same thing in person.
Other real estate experts say that the novelty of an open house, thanks to the rise in buyer’s online searches, is exactly why you should have one. Plus, it helps potential buyers get a better feel of the neighborhood and allows the type-A personalities the opportunity to feel and see everything in person, as well as chat with the realtor before setting up a private tour. Open houses also have the potential to garner additional exposure from neighbors and those passing by.
If you decide to host an open house keep these tips in mind to make it sure to be successful:
- Use the right websites. Employ your agent for help in this, but using popular real estate sites such as Trulia, Zillow and Realtor.com will give your home the exposure it may need to reach a wider audience of potential buyers.
- Create signs. Though most buyers search for homes online, updating your home’s “for sale” sign with one that says the date of the open house will drive extra traffic.
- Neutralize the space. Consider removing personal photos, evidence of any pets (beds, food dishes, toys etc.) or any clutter that would draw the eye away from the space and feel of a room. This will help guests better picture their own families in the home. Also, it nearly goes without saying, but be sure to clean well!
- Consider staging. Well placed furniture and décor can set the mood in a home, helping buyers more easily imagine themselves living in it. Check out a few more tips from our blog!
- Don’t stick around. Get your family out of the house for a picnic or a lake day. Let your agent do the showing and the talking at your open house, free of you hovering over their shoulder. Your absence allows potential buyers to speak freely to each other while in your home and lets your agent focus on selling them your home.
If you’re considering putting your house up for sale this summer, contact one of our agents. They would love to assist you in the process of selling your home!