Social media is the cheapest marketing tool at the finger-tips of real estate agents everywhere. Every Facebook post has the potential to reach the 1.13 billion daily active users, ranging in ages from 12 to 65+. Each photo posted on Instagram can be seen by 600 million Instagram users around the world, in large part made up of millennials. The 140 characters sent via Twitter is accessible by the 310 million monthly active users. But with such a broad audience, how as a real estate agent do you properly use it? Here are a few basic tips to help you wield the power of social media:
Use One Handle
Someone who loves Instagram, may despise Twitter or vice versa. By naming all of your social media pages with the same handle, all of your potential clients need only remember one name to access our page on their preferred platform. Example, Fazendin Realtors can be found on Instagram, Twitter, and Facebook as “Fazhomes”. This allows us as a company to easily spread awareness of our pages to Instagram enthusiasts and Facebook fanatics alike by adding one word to our business cards, emails, ads, and in conversations.
Curate Your Content
You may have the cutest pet in the world, but unless your pet is part of your business, odds are your client doesn’t want to see 15 photos of him on a daily basis. Something as trivial as this can drive a client to unsubscribe from your page, and ultimately discredit you as a professional real estate agent. By curating your content, you are creating a reliable feed of information that clients will be drawn towards.
I recommend implementing the FORD system, meaning you are posting 25% about Family, 25% about Occupation, 25% about Recreation and 25% about Dreams. This way you are giving your clients a rounded picture of you as a person, allowing them to connect with you as both a professional real estate agent and as a mom, travel enthusiast, gardener, etc.
Example of a Recreation Post with a Professional Twist
“Coffee saves the day again. This time I stopped in at @Coffee Shop as it’s only blocks from my newest listing, 123 Address St. Let me tell you, this place brews a perfect cup of coffee. The new homeowners will be lucky to have Coffee Shop nearby! #Yum #Coffee”
Don’t forget to tag the coffee shop in your post! This allows your followers, as well as followers of the coffee shop to see your post.
Posting once a month isn’t going to help a potential client remember your name when the time comes to buy or sell their home. By posting a curated content on a consistent basis, your followers will know what to expect as well as when to visit your page. If you have open houses every Sunday, consider posting a video or a few photos from the open house every Sunday. Clients will then know to seek out your page on Sundays for such content.
Keep in mind the difference between consistent, and negatively persistent by learning more about your preferred social media platform. Studies have shown that posting more than twice daily on Facebook and Instagram actually decreases interaction, yet the appropriate number of posts on Twitter is nearly 15 tweets a day.