When I stage a house, the hardest thing I often have to tell the owners is also the most important: to sell your house faster and for more money, you have to take the “you” out of it.
Depersonalizing your house means removing your personal style from the décor so that it’s easier for others to visualize themselves living there. It can be hard to accept that other people won’t appreciate our treasures as much as we do, but remember: you are selling your house, not your stuff.
According to the National Association of Realtors, 81 percent of realtors say that home staging makes it easier for buyers to visualize a property as their future home. Depersonalization is a big reason why staging is so effective. When it’s done right it can give you an edge over other sellers in the market.
So what does depersonalization entail for the average home seller? There are many ways to depersonalize, but here are three of the most important.
- Remove all family photos, religious, political, and award items
All of the wedding, baptism, graduation, and childhood pictures over the past 20 years are not doing anything to enhance the beauty of your house for a buyer. Rather than focusing on the beautiful cherry wood trim in the house, buyers have spent their time analyzing your family. Although it’s always nice to show off your kids, wouldn’t you rather sell your house? The same holds true for religious, political and award items. Not only are they distracting, they can be a negative to the buyer.
- Neutralize your color palette
Orange might be your favorite color, but a neutral color palette appeals to most people. Colors are taste-specific with the power to evoke emotions. Some of these emotions may affect people negatively. For example, bold colors like red, yellow, and purple are simulative and may cause some buyers to feel tense, anxious, or depressed. Wallpaper is personal too. More than likely, buyers are not going to like yours, so take it down.
- Tone down your home décor
Home décor should be less about showing off your decorating style and more about showing off the house. You want buyers to focus on the beautiful fireplace and superb view out the oversize window, not your collection of china rabbits. Go with simple furniture and toned down, neutral decorations so more people can visualize themselves in your rooms.
There you have it. Even by just following these three tips, and you can do wonders for your house when it’s time to put it on the market.
By Judi Lyon
Judi Lyon is the founder of Simply Put by Judi, a home staging and interior updating company in the Twin Cities.